It started in 1967 when Russell Jackson began to share his passion for reloading ammunition with other friends who shared a passion for shooting. Out of a small garage on some rented property Russell began to provide reloading and shooting supplies to other serious sportsmen. Now, some 47 years later, Lafayette shooters has grown to be the premiere firearms provider in Louisiana, maintaining a stock of nearly 4,000 guns. They also provide the finest equipment and expertise to outfit anyone from the weekend hunting enthusiast who frequents the marsh during duck season to the hunter who chases big game in Africa. Their expertise in firearms makes them second to none for those who want to get into the sport of hunting, sport shooting, or even just want to find the right handgun for self defense.

“Infinite Focus brought the same level of passion and attention to our documentary and our commercials that we bring to our store. We couldn’t be more pleased with the work they’ve done, and we’re happy to continue working with them!“

-Dan Jackson
Assistant Vice President
Lafayette Shooters


Lafayette Shooters


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